BlackBerry PlayBook Price Analysis
RIM introduced its BlackBerry PlayBook tablet yesterday, but didn’t say anything about how significantly it might cost. This may clearly play a large role in peoples’ purchasing decision, so it really is important that RIM set the price proper.
Our guess is the fact that it is going to cost around the same as — or maybe a little less than — Apple’s iPad, which commences at $500. So one thing beginning inside the $400 to $500 range wouldn’t surprise us. And if carriers subsidize it with a 2-year 3G contract, it may be nearer to $200 or $300.
It’s actually fairly smart for RIM not to announce the price now, given that it could possibly be 4-6 months prior to it ships. In that time, Apple might announce a brand new iPad, and Android-based tablets ought to start delivery.
It makes sense for RIM to determine what the marketplace will search like in early 2011 just before it announces PlayBook pricing.
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