Green Mountain Coffee and Starbucks Licensing Deal
Today’s announcement that the Starbucks agreed to a licensing deal Green Mountain Coffee Roasters, Inc. could count as being a blessing.
The businesses agreed to a offer that permits Green Mountain to distribute Starbucks Corporation’s coffee and teas for use in its Keurig single-serve brewing system. The agreement brings jointly the world’s largest coffee chain plus a leader in the single-serve coffee industry, with product sales of virtually $2 billion very last yr. Terms with the deal weren’t disclosed.
Under the agreement, each businesses will market Starbucks and Tazo tea K-Cup servings at retail spots from the U.S. and Canada. Keurig techniques will also now be obtainable in Starbucks outlets and on the companies’ internet sites by 2012.
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