Heart Attack Grill Spokesman Dies At 29
Still remember The Heart Attack Grill Restaurant in Arizona? The restaurant with higher calorie menu.
A 575-pound guy who obtained a measure of fame as spokesman for the Heart Attack Grill – a Phoenix-area restaurant that unabashedly touts its unhealthy, high-calorie menu – has died.
Buddies of 29-year-old Blair River say he died Tuesday, perhaps from contracting pneumonia after a bout together with the flu.
Restaurant founder Jon Basso tells The Arizona Republic that River was much more than the larger-than-life caricature he portrayed in advertising the restaurant in Chandler, which consists of large hamburgers, milkshakes and fries cooked in lard on its menu.
Basso says River was a imaginative genius who had been arranging to get aspect in the shooting of a promotional spot named, “Heart Attack Grill: The Musical.”
The 6-foot-8 River was an Arizona state heavyweight wrestling champion in 1999.
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