Netflix (NFLX) Backs Down on Qwikster

October 11, 2011 by admin · Leave a Comment · 193 views
Filed under: Bussiness & Finances 

Netflix, nflxThe management team at Netflix Inc. (NASDAQ: NFLX) apparently spent the weekend attempting to come up with a method to back down from the company’s current announcement that it would split its business into a streaming-only service as well as a DVD-by-mail service to become named Qwikster. Buyer accounts, now unified under just the Netflix name, could be split so that if a client had both the streaming and also the DVD service, that unlucky soul would have to handle two accounts and pay two bills.

An announcement appeared on the Netflix blog this morning, in which CEO Reed Hastings says that “we are going to keep Netflix as 1 place to go for streaming and DVDs … in other words, no Qwikster.” He goes on to say, “While the July price change was necessary, we’re now done with price changes.” In other words, what employed to expense $10 now fees $16, so get over it.

You will find also a lot of options obtainable for Netflix to count on holding clients who think they may be being overcharged. The company’s stock is up greater than 10% inside the pre-market this morning, at $127.58, within a 52-week assortment of $107.63-$304.79. That’s nonetheless rather weak for a stock that closed above $200/share much less than a month ago.

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